The club has partnered with sports blockchain Chiliz to create Fan Tokens, a platform that will provide special access to its fans to promotional merchandise and information. The club will join other football teams like Juventus and West Ham United on the Socios.com fan platform.

“The Atlético de Madrid Fan Token will be priced at €2 and will be available exclusively through Socios.com in Autumn 2019,” wrote its creators. “Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws and polls.” Fans will also be able to get promotional merchandise for the tokens and exchange tokens with each other using the app.

Atlético de Madrid is one of the many football clubs that adopted a blockchain in the past two years. In 2018, top French league team Paris Saint-Germain issued its own cryptocurrency on Socios and the platform is planning to add more clubs to its list.

“Our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream,” said Alexandre Dreyfus, CEO and founder last year.

The platform does not come with the complexities of cryptocurrency trading and acts mainly as a fan support system. Users can earn more tokens by taking polls on the app and gain prestige as they rise in the rankings of superfans.