Despite the high price volatility and the many pitfalls, the cryptocurrency community continues to grow. This is evidenced, for example, by the number of individual cryptocurrency transactions, the number of market transactions involving cryptocurrencies or the number of new companies and organizations entering this sector. Currently, it seems that football clubs are among the new type of organizations that are to start using cryptocurrencies to some extent.

As we have already informed, some cryptocurrencies (led by BTC) began advertising in the Premier League (England's top football league), using the jerseys of the players of Watford as well as side banners during the matches to display their logos (bitcoin is a pioneer in this regard). The cooperation between cryptocurrencies and the world of football is starting to deepen.

According to the latest information, cryptocurrencies make their way through the largest and best-known football clubs in the world. Recently, there have been reports that current Italian champion Juventus Turin (JUV), as well as French champion Paris Saint-Germain (PSG), will soon have their own tokens ready for their fans thanks to cooperation with the Chiliz platform, whose ERC 20-tokens are based on the Proof-of-Authority on the Ethereum blockchain.

The fourth most valuable club in the world of sports (according to Forbes agency) and the current Spanish champion, FC Barcelona, is about to enter the play. The Barca Fan Token (BAR), like JUV and PSG tokens, is intended for fans of the club and is to be made available only through the club application or through the Chiliz.net ’s special exchange. In the case of FC Barcelona, this app, along with the token, should have been tested for several months in conjunction with 100,000 socios (fans of the club) in the form of a beta version. Supposedly, beta tests have been successfully terminated by now.

The aim of all these clubs is to increase the participation of fans and improve links between the club and its supporters. This is a huge step forward for cryptocurrencies, as players such as Lionel Messi (FC Barcelona), Cristiano Ronaldo (Juventus Turin) or Neymar (PSG) are among the most popular celebrities in the world. As cryptocurrencies are now being linked with sports teams, it is just a matter of time they will be associated with the top-notch players, thus heralding a new era for cryptocurrencies and influx of newcomers into the sector.