Investment company Fidelity, the fifth largest asset manager with $2,5 trillion, is going to offer bitcoin trading to institutional investors within upcoming weeks, according to Bloomberg.

At the beginning of march 2019 the division announced it started to trade with selected partners. Now the full trading for institutional investors is expected, together with other services in upcoming weeks. According to Fidelity, it was approached by several investors to find a trusted platform, where bitcoin and other digital assets can be traded. A subsidiary Fidelity Digital Assets comes as company's response - out of company's blockchain incubator in october 2018.

Investment giant Fidelity has up to date invested tens of thousands of hours and millions of dollars into development, systems, products and rigorous security controls, to build an exchange worth institutional partners.

“We currently have a selected set of clients we’re supporting on our platform. We will continue to roll out our services over the coming weeks and months based on our clients’ needs, jurisdictions and other factors. Currently, our service offering is focused on Bitcoin.” Fidelity spokeswoman Arlene Roberts, in an email with Bloomberg, wrote.

Fidelity services offer represents a big step towards institutional investors and big funds. Adding bitcoin to product listing offering will increase cryptocurrency's availability and acceptance.